Writing a business book is not the most obvious strategy for growing a business but it can be the most powerful. In fact, a business book could turn your business into a sector leading business. James Noon explains the strategy...

If you really fancy being a published author then read this article. If you start to write your book, you will find it the most frustrating thing you have done for a while - then it will be the most satisfying. James Noon gives a few tips...

If you are a novice, writing a business book can be fraught with frustrations. In fact, writing your own book is not the best way to get published - if the book is important then use a 'ghost' writer. James Noon explains why and how...

A business book is a powerful way of building an international strategy. Once the book is published it has the potential to attract incremental sales, build licensing incomes and build an e-commerce venture. James Noon explains how...

With vision, a business book can be the foundation of a new venture and the springboard for high growth and profits. This case highlights an exciting strategy conceived by the opportunities the book created. James Noon explains...