Keith M. Eades, The New Solution Selling, McGraw Hill, ISBN 0-07-143539-5
Essential reading for any sales person. A good read, this book helps people differentiate themselves and their products.
Essential reading for any sales person. A good read, this book helps people differentiate themselves and their products.
Geoffrey A. Moore, Crossing the Chasm - Marketing and Selling Technology Products to Mainstream
Customers, Capstone, ISBN 1-84112-063-4
Unlock the secrets of winning in high-tech markets.
Unlock the secrets of winning in high-tech markets.
Clayton M. Christensen / Michael E. Raynor, The Innovators Solution, Harvard Business School Press, ISBN 1-57851-852-0
Gain a new insight into the definitions of products and in particular how to exploit or live with disruptive technologies.
Gain a new insight into the definitions of products and in particular how to exploit or live with disruptive technologies.
John W. Mullins, The New Business Road Test, Financial Times / Prentice Hall
ISBN-10: 0273708058 ISBN-13: 978-0273708056
Essential reading for anyone planning to start a new business. The book to read
before you write a business plan.
Earl Naumann, Creating Customer Value: The path to Sustainable Competitive Advantage, Thomson Executive Press, ISBN 0-538-83847-7
Learn how to avoid being sacked by your customers.
Learn how to avoid being sacked by your customers.
Richard C. Whiteley, The Customer Driven Company, Perseus Books, ISBN 0-201-60813-8
Learn what it takes to build a customer driven company.
Learn what it takes to build a customer driven company.
Jonas Ridderstrale / Kjell Nordstrom, Funky Business, Prentice Hall, ISBN 0-273-65907-3
Challenge your own business to be innovative and to be Funky.
?What If!, Sticky Wisdom, Capstone Publishing Ltd, ISBN 1-84112-021-9
Practical steps that you can take to introduce a more innovative and creative culture into your organization.
Practical steps that you can take to introduce a more innovative and creative culture into your organization.
Malcolm McDonald / Martin Christopher / Simon Knox / Adrian Payne, Creating a Company for Customers, Prentice Hall, ISBN 0-273-64249-9
Marketing is too important to leave to the Marketing Department. Everyone in an organization must have the same goal - winning customer preference. Here is a route map that will help in the process of creating superior customer value.
Marketing is too important to leave to the Marketing Department. Everyone in an organization must have the same goal - winning customer preference. Here is a route map that will help in the process of creating superior customer value.
Simon Majaro, The Creative Marketer, Butterworth Heinemann, ISBN 0-7506-1708-X
Tools and tips to creativity and innovation in marketing management.
Steven R. Covey, The 7 Habits of Highly Effective People, Simon & Schuster, ISBN 0-684-85839-8
If you need to ask ........ - lessons in personal change.
John O'Keefe, Business Beyond the Box, Nicholas Brealey Publishing, ISBN 1-85788-212-1
Tools and techniques for creating transformation in business. Easy reading style coupled with a pragmatism rare in this kind of text.
Richard Carlson, Don't Sweat the Small Stuff... and it's all small stuff, Hyperion, ISBN 0-7868-8185-2
From reading to peace. This will help you to put things into context.
Malcolm McDonald / Ian Dunbar, Market Segmentation: How to Do It, How to Profit From It, Elsevier Butterworth-Heinemann, ISBN 0-7506-5981-5
A dispassionate, systematic process to developing needs-based segments.
A dispassionate, systematic process to developing needs-based segments.
Steve McDermott, How to be a complete and utter failure in life, work and everything, Prentice Hall, ISBN 978-0-273-70607-6
Whatever you do, do not do the opposite of what you read here or you risk making
positive changes and leading a more successful life.