Who are the customers?
Are their numbers increasing or decreasing?
What does the customer want?
how do we know?
What are the acceptable price ranges?
are there any trends?
What are the levels of customer satisfaction?
Are any segments in the market unfulfilled?
Are there new customers for the product?
What are the potential volumes of product / service?
How do we know (not guess) that this will be successful?

 

How well does it fill the customers’ needs?
how do you know?
Does it need to provide additional benefits or functionality?
Does it require re-packaging, re-designing?
Is it profitable?
Where is it on the product life cycle?
Will new products be available next year?

 

Can you provide the volume of product / service required in-house?
Do you need partners to achieve the right volumes?
Can you achieve a good geographical coverage?
Do you have the expertise to serve specialist market niches?
Do you need to consider outsourcing to cope with volume or expertise gaps?

 

Who are they?
will there be more or fewer next year?
What are the barriers to entry for new competitors?

 

For more information or for an initial discussion on how SPS can help your company call: Paul Chapman on 08456 581185 or e-mail him on paul.chapman@talktoSPS.com